Introduction

At EstroBlock.ca, we want you to know how we collect, use, share and protect your personal information.

What Information is Collected?

We limit collection of personal information to the amount reasonably necessary for the purpose or purposes for which it was collected.

Information Collected From You

EstroBlock.ca collects personal information, including when you:

• Purchase, order, return, exchange or request information about our products
• Create an EstroBlock.ca account
• Contact EstroBlock.ca’s customer support
• Visit our website
• Sign up for e-mails, mobile messages, or social media notifications from EstroBlock.ca
• Enter a contest or sweepstakes, respond to one of our surveys, or participate in customer research
• Provide us with comments, suggestions, or other input

Types of personal information we collect may include:

• Your name
• Your mailing address
• Your e-mail address
• Your phone (or mobile) number
• Your payment card information
• Your purchase/return/exchange information
• Your demographic information (for example, your age and occupation)
• Your preferences and shopping habits

Information Automatically Collected Online

EstroBlock.ca uses cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact withEstroBlock.ca through your computer or mobile device. For example, the information may include the pages you visit on our site, which web address you came from, and the type of browser you are using. EstroBlock.ca uses service providers to assist with collecting and analyzing this type of information, including Google Analytics (see www.google.com/policies/privacy/partners/ for more information). EstroBlock.ca also uses web beacons or similar technologies to collect certain information when you receive and open e-mail communications from us. For example, the information may include the date/time you first opened our e-mail to you, the number of times it was opened, the number of click-throughs on any links in our e-mail to you. This information helps us customize your website experience and make our marketing messages more relevant and effective. We also use this information for internal reporting and analysis purposes, such as how you are using our website and performance of our marketing efforts.

EstroBlock.ca allows service providers and third-party companies to collect certain information when you visit our websites and to use that information to serve ads for EstroBlock.ca products or services or other companies’ products or services when you visit EstroBlock.ca or other websites. The information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) is used during your visits to EstroBlock.ca websites and other websites to provide advertisements about products and services that also may be of interest to you. These parties typically use a cookie or a web beacon to collect this information. To learn more about this behavioural advertising practice or to manage your choices (for example, opt in or opt out) for this type of advertising, you can visit the Digital Advertising Alliance of Canada.

To learn more about managing cookies, go to the choice section of this Privacy Policy.

Information From Other Sources

We may also obtain information from other sources that help us analyze, update, expand our records (for example, updating contact information or adding demographic information) and identify new visitors. These companies must follow privacy laws when collecting and sharing the information with EstroBlock.ca. EstroBlock.ca uses the information to improve our ability to contact you and increase the relevance of our marketing to you.

How is this Personal information Used?

Examples of how we use your personal information include:

Product and Service Fulfillment

• Fulfill and manage purchases, orders, payments, returns/exchanges, or requests for information, or to otherwise serve you
• Administer sweepstakes and contests

Marketing Purposes

• Deliver coupons, mobile coupons, newsletters, regular flyers, e-mails, and mobile messages
• Send marketing communications and other information regarding products, services and promotions
• Administer promotions

Internal Operations

• Improve the effectiveness of our website, stores, mobile experience, and marketing efforts
• Conduct research and analysis, including focus groups and surveys
• Perform other internal business activities as needed, or as described elsewhere in this policy

Fraud Prevention

• To prevent fraudulent transactions, monitor against theft and otherwise protect our customers and our business

Legal Compliance

• To assist law enforcement and respond to subpoenas, search warrants, or other legal/regulatory orders or inquiries

How is this Information Shared?

Service Providers

When needed in order to perform their services, we may share personal information with companies and affiliates who:

• Provide support services (such as a printing, shipping, e-mail, or mobile marketing),
• Help market our products and services, or
• Assist us to carry out one or more of the purposes described in this Privacy Policy.

These companies are not authorized to use the personal information that we share with them or that they collect on our behalf for any other purpose. In addition, they are required to appropriately protect the personal information and comply with applicable privacy laws.

Legal Requirements

We may disclose personal information you provide to us when we believe disclosure is appropriate to comply with the law; in response to a search warrant or other legally valid inquiry or order; to enforce or apply applicable terms and conditions and other agreements; or to protect the rights, property, health or safety of our company, our customers, our team members or others.

Sharing with Other Companies (for their marketing purposes)

With your consent, we may share your personal information with other companies which are not part of the EstroBlock.ca family. These companies may use the personal information we share to provide special offers and opportunities directly to you.

Business Transfers

Your personal information may be disclosed or transferred to an affiliate or third party in the event of a proposed or actual purchase, sale, merger, transfer, reorganization or similar transaction involving all or part of EstroBlock.ca’s business or assets. The disclosure or transfer would be made so you would continue to receive the same or similar products and services from the affiliate or third party. EstroBlock.ca may retain a copy of the personal information involved if it is still necessary for our reasonable business purposes.

What Choices Do You Have?

Consent

EstroBlock.ca will only collect, use and share your personal information with your consent, except where otherwise permitted or required by law. The method of consent will be appropriate for the type of personal information involved and the purposes for which it will be collected, used or shared. Depending on the circumstances, consent may be express (i.e., you specifically agree either verbally, in writing or electronically) or implied.

Marketing Preferences

You have choices about what marketing materials you would like to receive.

Information on how you can change your marketing preferences is listed below:

• Postal Mail & Telephone: If you do not wish to receive catalogs, coupons, promotional mail, or promotional phone calls, then contact us to opt out.
• E-mail: You have the ability to unsubscribe from promotional e-mails via the opt out link included in each e-mail or contact us to opt out.
• Mobile: We may distribute mobile coupons and text messages to mobile devices of guests who have requested this information via an opt in request. Text “stop” to opt out of a specific mobile messaging campaign or text “stop all” to opt out of all mobile messaging.
• Sharing with Other Companies (for their marketing purposes): If you do not wish us to share information with other companies (for their marketing purposes), contact us to opt out.
• Cookies: Your web browser’s help function should contain instructions to set your computer to accept all cookies, to notify you when a cookie is issued, or to not receive cookies at any time. Note that if you set your computer to not receive cookies at any time, you will still be able to use EstroBlock.ca’s websites but certain personalized services cannot be provided to you. Accordingly, you may not be able to take full advantage of all of the features.
• Third Party Cookies: To opt out of certain third-party cookies and make selections about what online advertisement you choose to receive, visit the Digital Advertising Alliance of Canada.

How Do You Access and Update Your Personal Information?

In order to keep your personal information accurate and complete, you can request access, or updates to or correction of inaccuracies in your personal information by contacting us and letting us know what personal information you are interested in accessing, updating, or correcting. We may request certain personal information for the purposes of verifying the identity of the individual seeking their personal information.

Subject to certain legal exceptions, we will provide you the personal information requested, or will describe the types of personal information we typically collect.

How is Personal Information Protected?

Security Methods

We maintain administrative, technical and physical safeguards to protect your personal information against loss, theft and unauthorized access. These safeguards will be appropriate for the sensitivity of your personal information.

E-mail Security

“Phishing” is a scam designed to steal your personal information. If you receive an e-mail that looks like it is from us asking you for your personal information, do not respond. We will never request your password, user name, payment card information or other sensitive personal information through e-mail.

Retention & Deletion

Your personal information is kept only as long as needed to fulfill the reasonable business purposes for which it was collected or for legal compliance. When no longer needed for these purposes, your personal information is either appropriately destroyed or is de-identified by removing any information that could identify you.

How Do You Contact EstroBlock.ca?

EstroBlock.ca is responsible for the personal information in its possession or under its control. Our Privacy Manager is accountable for our compliance with this Privacy Policy and applicable privacy laws. If you have any questions, concerns or complaints about EstroBlock.ca’s privacy practices or this Privacy Policy, you may contact us at:

E-mail: info@estroblock.ca

EstroBlock.ca Privacy Policy Scope

This Privacy Policy applies to all visitor & customer personal information collected as part of EstroBlock.ca’s online operations in Canada, including information collected on our website (www.estroblock.ca) or over the phone.

Our website may offer links to other sites which have their own privacy policies that apply and that you may want to review if you visit those sites. If you visited our website through a link or a banner advertisement on another site, then that site may be collecting information from people who click on the banner or link. See the privacy policies on those sites to see what information is collected and how it is used.

Privacy Policy Revisions

We may change or add to this Privacy Policy from time to time, so we encourage you to review it periodically. Revisions may reflect changes in how we collect, use, share and protect your personal information, as well as changes in our legal or regulatory obligations. The Privacy Policy posted on estroblock.ca is the one currently in effect. To help you keep track, we include the date of our most recent updates.

Last Updated: October 26, 2014